Research and analysis of marketing personnel misconduct based on FISM-MICMAC model
نویسندگان
چکیده
Marketing behavior is one of the critical factors for operators' success. Operators may conduct improper operations while using marketing methods to attract consumers and obtain certain economic benefits. This paper analyzes influence personnel misconduct. Based on Fuzzy-ISM-MICMAC (Interpretive Structure Modeling-Matrice 'Impacts Croises Appliqueeaun Classement) model calculation. Considering personnel's misconduct in commercial activities as research starting point, it divided into four aspects: human quality, environmental constraints, institutional defects, management problems, including 14 indicators. aims analyze personnel, promote use proper business activities, improve consumer recognition, create a harmonious atmosphere, market's healthy development.
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ژورنال
عنوان ژورنال: BCP business & management
سال: 2022
ISSN: ['2692-6156']
DOI: https://doi.org/10.54691/bcpbm.v22i.1243